YG featured in a food trend report in NYC

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They say things come in threes, and they have. 

As well as being nominated for Health Blogger of the Year (I'd love it if you'd vote for me here), and quitting my job to focus on my book-writing (read about that here), YG's been featured in a big deal cultural trend report written by some brilliant trend forecasting minds in New York.

I'm chuffed because I know how well-respected these guys are - I used to draw on a lot of their insight when writing marketing strategies for clients in my day job. They examine the actions and motivations of brands and individuals that they feel are indicators of emerging trends, or embody the shape of things to come. 

The report is focussed on the future of the food industry and the piece is about how we Millennial parents are doing things a bit differently when it comes to how we feed our babies.

Couldn't agree more. 

"YG delivers with sassy recipes and an acknowledgement that moms aren't superheroes."

Hell yes. 

You can read and download the report here, or click the images. 

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