Real mum, real food, real talk
I'm Beth, mama to one (soon to be two) babies in London Fields, East London.
After eleven years as a brand strategist working with food, fitness, wellness, lifestyle, travel, interiors and beauty brands, I took a year's maternity leave from my job running the strategy department at a big London advertising agency. During that year my life changed in more ways than I expected.
As a first-time mum with a love for simple, healthy food, I felt disappointed in the nutritional standards of some of the big-brand baby food on the supermarket shelves, and struggled to find relevant modern resources to help me learn to cook my own baby food at home. I remember saying to myself: I can't be the only one feeling like this.
I set up Young Gums as a personal Instagram account charting my experiences learning to cook well for my baby. It gathered pace quickly and before my baby's first birthday we had a global book deal and a worldwide community of thousands of like-minded Millennial parents.
All my recipes are nutritionist-checked safe from 6m old, and contain no refined sugars, no refined grains, and no chemically-processed ingredients. All advice is in line with latest WHO infant-feeding guidance.
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