I'm mama to a one-year-old girl. I live with her and my husband in London Fields, East London. After eleven years as a creative brand strategist working with some of the world's most exciting food, fitness, wellness, lifestyle, travel, interiors and beauty brands, I took a year's maternity leave from my job (running the strategy department at Wieden + Kennedy London).
During that year my life changed in (even) more ways than I expected.
As a first-time mum with a love for good, fresh, healthy food myself, I was disappointed in the nutritional standards of much of the commercially-produced baby meals and snacks I encountered, and confused by the conflicting advice I was hearing about how to help your baby learn to eat. I decided to cook for my baby, but couldn't find a reliable source of weaning recipes that didn't contain processed foods or excessive sugar.
I remember saying to myself: "I can't be the only one feeling like this."
I set up Young Gums as a small, personal account charting my experiences trying to cook healthy, homemade baby food easily, cheaply and quickly. It gathered pace quickly but I didn't expect to return to work a few months later with a global book deal and a community of ten thousand fellow new parents.
Come and join the YG mama crew, and contact me anytime.
I'd love to hear from you x